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Unite behind a sense of identity

Essex is many places. A haven for wildlife, self-made millionaires, social housing and everything in between. Complicated, surprising, eccentric – there’s no single way to describe who we are.

Our ambition is to find a way to capture our many local characteristics, the things that make Essex unique and special, to inspire pride in ourselves and so bring visitors, investment, opportunities and new people to Essex.

Our priority...Busting stereotypes, celebrating achievement, building pride.

Click here for our second ambition, Enjoy Life Long into Old Age.