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Digital Boomers

A ground-breaking report lifts the lid on how tech-savvy older people are in Essex - except when it comes to their health - and sets out the massive opportunity for the public sector to help local people use technology to live more independently for longer, aiming that by 2021, older people in Essex will be the most tech confident in the world.

The report Digital Boomers - A Theory of change for older people, technology and independent living myth-busts many common assumptions about how older people embrace digital and tech. It includes a Theory of Change: a step by step model to enable citizens, families, professionals and organisations to harness new technology at scale.

RETHINK Partners produced the report after being commissioned by Essex County Council to explore the question “How can technology be better used across Essex to promote independent living?” and worked with a group that included local and district councils, NHS, Fire, care delivery organisations and voluntary sector members from across Essex. They pooled their knowledge and set out to discover what may be enabling or hindering technology adoption amongst older people in the county; coupled with extensive face-to-face insight with people from across Essex, as well as an academic literature review by Anglia Ruskin University. The resulting Theory of Change makes six recommendations for collective action for citizens and professionals alike which together should take us closer to our world-leading ambition.

The Digital Boomers report and Theory of Change gives the entire county the blueprint for ensuring the people of Essex lead the way in tech and independent living. A strong forward programme of work is emerging with a wide range of potential programmes to support the Theory of Change, including creating spaces for people to explore and play with tech, and using volunteers with good IT skills to join up with those who are less confident. The outputs of this mobilisation stage will be published in the autumn and RETHINK Partners are asking anyone, be they citizens or professionals to get involved in this work.


o full version of the Digital Boomers report
o short version of the Digital Boomers report

Go to www.rethinkpartners.co.uk to download:
o EasyRead version of the Digital Boomers report
o the Digital Boomers Theory of Change infographic

Read the blog, connect with the movement on Twitter or Facebook or contact irene@rethinkpartners.co.uk to get involved.